45% of all emails sent are considered spam

45% of all emails sent are considered spam

New data has shown that almost half (45% ) of all emails sent are considered spam, meaning many of your email campaigns could be falsely marked as spam. It comes as no surprise that ESPs (Email Service Providers) are constantly having to update their systems to filter...
14.5 billion spam emails are sent every day

14.5 billion spam emails are sent every day

Spam emails are a huge problem globally for many email users. In fact, a recent survey found that 52% of people find spam emails a major problem. Therefore, it is really shocking to find that as many as 14.5 billion spam emails are sent around the world every day....
Average email spam complaint rate is 0.02%

Average email spam complaint rate is 0.02%

Seeing a spam complaint rate of higher than 1% can mean there is something not quite right with your email marketing strategy. Given that the email spam complaint rate is at 0.02%, anything above 1% may be a cause for concern. Across different industries, real estate...
75% of Gmail users use their mobile app to read their email

75% of Gmail users use their mobile app to read their email

With several email service providers in the market, from Gmail to Yahoo, consumers have a wide range of different providers to choose from. But it’s not just the providers you need to be able to build and test emails for, with technology advancing so quickly, new...
Mobile devices account for 41.9% of all opened emails

Mobile devices account for 41.9% of all opened emails

With new software and applications on mobile making it easier than ever to check your emails on the go through your smartphone, mobile is quickly becoming one of the most popular platforms to check your emails on. In fact, mobile devices account for 41.9% of all...