Email marketing as a strategy can produce a very impressive return on investment. That’s why it comes as no surprise that email marketing technology is used by 82% of B2B and B2C companies as part of their wider marketing strategy. That’s equal to more than one in eight B2B or B2C companies spending money on email marketing campaigns, and seeing results from them! If you’re looking to join the 82% and invest in email marketing, some of the big players in email marketing that you should take inspiration from and start to follow include HubSpot, Mailchimp and Sendinblue.
The reason why so many companies are using email marketing is not only due to the fact that over half of the world’s population are email users, and this figure is constantly growing, but also because you can reach a wide audience at a low cost.
On top of that, email allows you to deliver targeted messages through personalisation, tracking and data capture. All of this, incorporated into a strong email marketing strategy will result in bringing a great brand awareness to your company as well as driving revenue.
Source: Campaign Monitor (https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/)