The most tested email campaign elements

The most tested email campaign elements

A/B testing plays a big part in getting to understand your database and how they interact with your email campaigns. Open rates, click-through rates and click-to-open rates are really great ways to measure the success of your campaigns. What’s more, A/B testing your...
Less than 50% of email marketers split test their campaigns

Less than 50% of email marketers split test their campaigns

Split testing is nothing new. This is why it’s surprising that less than 50% of email marketers split test all of their campaigns. This means they are missing out on getting to know their audience by seeing what they respond to. Split testing your campaigns can give...
20.4% of all emails either go to spam or remain undelivered

20.4% of all emails either go to spam or remain undelivered

We are seeing more and more emails are sent every year. This is why it comes to no surprise that on average 20.4% of emails go to spam or remain undelivered. Since 2019, this shows an increase of 4.1%, from 16.3%. For email marketers, it’s key to hit the inbox at the...
Average email deliverability rate is 79.6%

Average email deliverability rate is 79.6%

Email marketers see an average email deliverability rate of 79.6%. That’s just over three-quarters of your mailing list. The rest ending up in spam or undelivered. This can be down to multiple factors, one of which could be the email platform you use to send your...
Bounce rate by industry

Bounce rate by industry

Bounce rates can have a really big impact on your deliverability. Hitting the inbox depends on your reputation. A low sender reputation could mean your emails remain undelivered, go into the spam folder or worse, you could become blacklisted. A high bounce rate could...
45% of all emails sent are considered spam

45% of all emails sent are considered spam

New data has shown that almost half (45% ) of all emails sent are considered spam, meaning many of your email campaigns could be falsely marked as spam. It comes as no surprise that ESPs (Email Service Providers) are constantly having to update their systems to filter...