14.5 billion spam emails are sent every day

14.5 billion spam emails are sent every day

Spam emails are a huge problem globally for many email users. In fact, a recent survey found that 52% of people find spam emails a major problem. Therefore, it is really shocking to find that as many as 14.5 billion spam emails are sent around the world every day....
Average email spam complaint rate is 0.02%

Average email spam complaint rate is 0.02%

Seeing a spam complaint rate of higher than 1% can mean there is something not quite right with your email marketing strategy. Given that the email spam complaint rate is at 0.02%, anything above 1% may be a cause for concern. Across different industries, real estate...
75% of Gmail users use their mobile app to read their email

75% of Gmail users use their mobile app to read their email

With several email service providers in the market, from Gmail to Yahoo, consumers have a wide range of different providers to choose from. But it’s not just the providers you need to be able to build and test emails for, with technology advancing so quickly, new...
Mobile devices account for 41.9% of all opened emails

Mobile devices account for 41.9% of all opened emails

With new software and applications on mobile making it easier than ever to check your emails on the go through your smartphone, mobile is quickly becoming one of the most popular platforms to check your emails on. In fact, mobile devices account for 41.9% of all...
Opens and clicks on mobile vs desktop

Opens and clicks on mobile vs desktop

It is really important that your emails work for both desktop and mobile. Data from a recent report shows that desktop opens are 75.55% of the share while mobile is 24.45%. This tells us that users are opening on all types of devices. When it comes to desktop vs...
Market share and growth of email clients

Market share and growth of email clients

As an email marketer, it is important to know what email clients your database can be opened on. This can have a real impact on where you focus the majority of your time. The email market share for opens has Apple iPhone out in front with 37% of users opting for this...