Only 6.9% of email subject lines contain an emoji

Only 6.9% of email subject lines contain an emoji

Every year we are seeing an increase in the number of marketing emails, so standing out in the inbox is absolutely vital. Using an Emoji in your subject can really help your email marketing campaigns stand out, which is why it comes as a surprise that only 6.9%, of...
Words that negatively impact open rates

Words that negatively impact open rates

Have you used the words “free”, “help”, “percent off” or “reminder” in any of your recent email marketing campaign subject lines? Well, unfortunately your email open rates may be in a small bit of trouble. A recent study from Mailchimp revealed that these particular...
Subject lines with an emoji increased open rates by 56%

Subject lines with an emoji increased open rates by 56%

A recent report from Experian found that 56% of brands using emojis saw a higher open rate on their email campaigns. Emojis in subject lines are a great tool for several reasons, firstly are great space savers, you are usually quite limited to subject lines,...