In Mailchimp’s 2020 annual report, the company said that they had reached 14 million users worldwide, which is a very impressive customer base. This figure led to over 5 million contacts being added to Mailchimp’s audience via a new mobile app CRM tool. Keeping ahead of their competitors, Mailchimp has over 13 million more users than several of its competitors including Sendinblue who have 90,000 users, Constant Contact who have 600,000 users and GetResponse who have 350,000 users globally.
Those 14 million users have taken advantage of key features that the marketing platform have to offer, such as marketing automation, audience management and segmented email marketing thanks to Mailchimp’s advanced platform. If you’re looking to dip your toe into a bit of email marketing, Mailchimp would be a great option to consider for your first email marketing campaign, due to it being really easy to use as well as having a team of experts always on hand to help if you need them.
Source: Mailchimp Annual Report (https://mailchimp.com/annual-report/mailchimp-hq)