It is really important that your emails work for both desktop and mobile. Data from a recent report shows that desktop opens are 75.55% of the share while mobile is 24.45%. This tells us that users are opening on all types of devices.
When it comes to desktop vs mobile clicks, desktop has 54.90% of message clicks and mobile has just 45.10%. Clearly, users click-through from all devices, so with this in mind, you should make sure your emails have clear call-to-actions.
It is important to remember your emails are to drive people to your website, so a clear and simple user journey is important on any device. It’s also important to make sure your emails work on all devices, which is why you should always test them before broadcasting. With opens and clicks split between desktop and mobile, using platforms such as Litmus or Email on Acid to test on over 80 plus email clients will make sure your emails display correctly to all devices.