If you are looking to stand out in a very crowded inbox, personalising the subject line is one tactic that has a huge impact on open rates. In fact, new data shows that 62% of emails are opened thanks to marketers incorporating personalisation within the subject lines or their emails and newsletters. That’s equivalent to almost two thirds of emails being opened solely based on having a personalised subject line.
Before a user opens your email, they need to be enticed by the subject line. With 294 billion emails sent everyday around the world, and this figure set to grow with the rise in email users globally, it is more important than ever to get your subject lines right.
A great example of proven personalisation that works is using a person’s first name or a topic that you know they are interested in, within your email marketing campaigns and more specifically the subject line. If you’re looking to improve your open rates, why don’t you see how your emails perform with personalised subject lines by split testing with and without a user’s first name or a topic that is of interest to your consumers.
Source: Campaign Monitor (https://www.campaignmonitor.com/resources/guides/insights-research-report/)