58% of revenue is generated thanks to segmented and personalised emails.

When we say segmented and personalised emails will have a positive impact on your company’s revenue, we really mean it. New data has found that over half (58%) of all revenue is generated thanks to segmented and personalised emails. So for those who are keen to boost their revenue, segmentation and personalisation need to be at the top of your priority list.

Although segmentation can take time and could mean more budget is being spent, the benefits outweigh the drawbacks. If you spent a little bit more time segmenting your consumers into smaller groups, you would give the user a more personal and enjoyable experience with your email marketing campaigns or newsletters. This will not only increase your revenue by over half but will also start to build a loyal customer base.

For B2B companies, 59% of B2B marketers say that email is their top revenue-generating marketing channel, showing again how email marketing is a great source of revenue due to being able to directly speak to your target audience and sell them information they will genuinely be interested in.

So if you’re sending even just one personalised or segmented email in a month, you will definitely be seeing an increase in your revenue stream. 

Source: Active Trail (https://www.activetrail.com/marketing_blog/marketing_automation_articles/amazing-email-personalization-statistics-infographic/