Splitting up email subscribers into smaller groups and setting a criteria for each target group is also known as segmentation.
Using segmentation will allow you to use personalisation as a tactic which will mean you can deliver more relevant and detailed content.
From this graphic, we can see that those that use segmented campaigns have noticed a 760% increase in revenue, which is a huge increase. For those achieving this huge increase in revenue, it would be a great idea to invest more budget into more research and data capture, as well as allow more time to be spent on your campaigns which will ultimately deliver better emails to your users and result in even higher percentage increases in your email revenue.
For those who are not achieving such high percentage increases in revenue, personalised and targeted emails are a great investment for any business and will definitely increase your sales and revenue. Some ways you could introduce segmentation into your emails could include splitting your mail list by geolocation, gender or content interests.
Also, you could try monitoring browning behaviour or purchase history and then segment into groups and targeting them that way. So, if you’re looking to boost your conversions, segmented campaigns and targeted emails are certainly the way forward.
Source: Business 2 Community (https://www.business2community.com/email-marketing/25-email-marketing-statistics-you-need-to-know-heading-into-2020-02251480)