When it comes to email frequency, are you sending emails too regularly or not enough? Getting the right balance is important for retaining your audience and keeping their interests at the forefront of your campaigns or newsletters. So what is the right frequency for email marketing and what are consumers’ thoughts when it comes to the type and frequency of emails they’d like to receive? Well, 49% of consumers said that they would like to receive promotional emails from their favourite brands on a weekly basis.

This means that almost half of US consumers would want emails once per week, that include some sort of promotional content or discount codes, which was the most popular answer from the survey results. This shows a huge market and opportunity for email marketers who are currently sending emails once a week to their mail list that has promotional content within them.

By spending more time on personalisation, targeting the right consumers and capturing the right data, one email campaign per week should be the perfect output to keep up a strong relationship with your customers and enhance the click through and open rates.

What’s more, by listening to your audience’s preferred frequency, the customers will feel more valued and heard, which will ultimately lead to much more loyal customers who are more likely to purchase your product or follow your brand in the future.

Source: Statista (https://www.statista.com/statistics/434649/promotional-email-frequency-preference-usa-consumer)