We are seeing more and more emails are sent every year. This is why it comes to no surprise that on average 20.4% of emails go to spam or remain undelivered. Since 2019, this shows an increase of 4.1%, from 16.3%. For email marketers, it’s key to hit the inbox at the right time and to do so, there are many steps you can take to achieve this.

First of all, make sure you use a trusted email marketing platform, for example, SendinBlue has a delivery rate of 95.4%. It’s also important that you make sure your database is not full of spam email addresses.

A great way to stop spam email addresses signing up for your email marketing is to have a double opt-in. That way, you know everyone on your mailing list is human rather than a bot and that they have signed up to your emails because they want to receive the content you are offering. Too many spam email addresses could get you blacklisted and getting yourself off the blacklist can be tricky.

There are other steps you can put in place to hit the inbox, in the form of email security. DKIM, SPF and DMARC are used by ESPs (email service providers) such as Outlook, Gmail and Yahoo to determine if an email has come from a legitimate sender. 

Source: Influencer Marketing Hub (https://influencermarketinghub.com/email-marketing-stats)